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Villa Mosca Bianca House / Design Haus Liberty

first_img Projects Year:  CopyAbout this officeDesign Haus LibertyOfficeFollow#TagsProjectsBuilt ProjectsSelected ProjectsResidential ArchitectureHousesLesaItalyPublished on May 16, 2019Cite: “Villa Mosca Bianca House / Design Haus Liberty” 16 May 2019. ArchDaily. Accessed 11 Jun 2021. ISSN 0719-8884Browse the CatalogPanels / Prefabricated AssembliesTechnowoodPanel Façade SystemRailing / BalustradesMitrexIntegrated Photovoltaic Railing – BIPV RailingMetal PanelsAurubisCopper Alloy: Nordic BrassHanging LampsVibiaHanging Lamp – VOLConcreteKrytonCrystalline Waterproofing – KIMSkylightsLAMILUXGlass Skylight FE PassivhausPorcelain StonewareCosentinoSurfaces – Dekton® Chromica CollectionBricksFeldhaus KlinkerThin Bricks – ClassicGlassDip-TechDigital Ceramic Printing for Interior DesignWoodStructureCraftEngineering – FootbridgesAluminium CompositesCymat Technologies Ltd.Bundang Doosan Tower – Alusion™ Stabilized Aluminum FoamTable LampsRoss GardamDesk Lamp – OraMore products »Save想阅读文章的中文版本吗?白色别墅,通透的意大利海景房 / Design Haus Liberty是否翻译成中文现有为你所在地区特制的网站?想浏览ArchDaily中国吗?Take me there »✖You’ve started following your first account!Did you know?You’ll now receive updates based on what you follow! Personalize your stream and start following your favorite authors, offices and users.Go to my stream Italy ShareFacebookTwitterPinterestWhatsappMailOrhttps://www.archdaily.com/916988/villa-mosca-bianca-house-design-haus-liberty Clipboard “COPY” Houses ShareFacebookTwitterPinterestWhatsappMailOrhttps://www.archdaily.com/916988/villa-mosca-bianca-house-design-haus-liberty Clipboard Products used in this ProjectDoorsSky-FrameInsulated Sliding Doors – Sky-Frame ArcDoorsSky-FrameInsulated Sliding Doors – Sky-Frame ClassicLocal Architect:Roberto ManzettiCity:LesaCountry:ItalyMore SpecsLess SpecsSave this picture!Courtesy of Design Haus LibertyText description provided by the architects. To create a secondary holiday home for my retired clients life with his wife and grown children who ocassionally visit.  They wanted a relaxed lifestyle that included gardening, reading, swimming/ wakeboarding, eating on the terrace, cooking with a view, waking up with southern light, a view to the sunset from the bathtub, spaces to meditate and terraces to view the water at different levels.Save this picture!Courtesy of Design Haus LibertyThe context of the actual site dictataed the shape of the house.  We wanted each bedroom experience to have a various enviorment in landscape by inserting fingers into each region. Save this picture!Courtesy of Design Haus LibertyFrom the thick forrest of pine to the water edge of the lake.  The site was key for didcating the unique design.   The house is in three layers.  The heart, the inside, the inside/outside and outdoor terraces.Save this picture!Courtesy of Design Haus LibertyBecause planning is counted on volumn, we wanted to create a central garden which made the home feel bigger but didn’t  necessarily count as part of the area because it was open air.  At the same time, it created a passive central ventilatoin system and added to the brightness and features of the interiors.Save this picture!Courtesy of Design Haus LibertySave this picture!Ground floor planSave this picture!Courtesy of Design Haus LibertyA lot of the interiors included natural stone- completely unpolished and unsealed that we really wanted rough and exposed.  Because the house is so minial and clean we wanted to create contrast within it. Save this picture!Courtesy of Design Haus LibertyUnsealed travertine is so much more beautiful and natural then when it’s completely machined over.  We tried to make the house as simple as possible.  The local fabricators of all of the elements really added to the quality and detail of the home.Save this picture!Courtesy of Design Haus LibertyProject gallerySee allShow lessTRS Studio Converts Shipping Container into Single Family ModuleArchitecture NewsVB Rural House / Lucas y Hernández-GilSelected Projects Share Area:  10000 ft² Year Completion year of this architecture project Products translation missing: en-US.post.svg.material_description Landscape Architect: Save this picture!Courtesy of Design Haus Liberty+ 35Curated by Paula Pintos Share 2018 Manufacturers Brands with products used in this architecture project Manufacturers: Sky-Frame, Ceadesign, Cielo, Davide Groppi, EDRA, DH Liberty Lux, Hans J. Wegner, Hans Wagner, Willy Ballez Architects: Design Haus Liberty Area Area of this architecture project CopyHouses•Lesa, Italy Villa Mosca Bianca House / Design Haus LibertySave this projectSaveVilla Mosca Bianca House / Design Haus Liberty Colin Okasimo Associates ArchDaily “COPY” Villa Mosca Bianca House / Design Haus Libertylast_img read more

‘Passed’ bag of heroin while in custody

first_imgAdvertisement Facebook Told might not be in court if ‘something went wrong’A HEROIN addict who swallowed a quantity of the drug to hide it from gardai when they searched his home, was told by Judge Tom O’Donnell that he might not have been in court if “something went wrong”. Jeffrey O’Donoghue appeared at the Circuit Court via video link, answering the charges of Garda David Boland, Roxboro Crime Investigation Unit, and was handed a 10 months prison sentence.Sign up for the weekly Limerick Post newsletter Sign Up The court heard from Inspector Seamus Ruane that the DPP had consented to the summary disposal of the matter on the basis that the accused pleaded guilty. O’Donoghue entered a guilty plea on both the section 15 and section three charges contrary to the Misuse of Drugs act 1977. O’Donoghue, aged 36, of 44 Oliver Plunkett St, St Mary’s Park, was at his home when gardai called with a search warrant, and upon his arrest was conveyed to Roxboro Garda Station.After a period of time in detention, the accused “passed” the bag of heroin and following analysis,  it was valued at €500, in the form of diamorphine O’Donoghue made certain admissions that the drug was purchased to feed his addiction and to supply the habit of his girlfriend. The accused also had some public order matters outstanding dating back to June 13 of this year, where Garda Keith McCarthy was on patrol in the Robert’s Street area of Limerick and found him highly intoxicated, incoherent and staggering.Garda McCarthy asked the accused for his name and details and the court heard that O’Donoghue became “irate, violent and aggressive in front of members of the public”. Inspector Ruane said O’Donoghue was currently  in Limerick Prison having received an eight month sentence three weeks ago for a charge contrary to section 9 of the Firearms and Offensive Weapons Act 1990. Previous convictions included fines for drugs in 2007, public order matters and the possession of a flick knife that warranted a three month prison sentence in the same year.Solicitor John Devane said his client had an addiction to heroin and in the most recent past, had “his house burnt down around him,” and that he was in a better place in Limerick Prison. Mr Devane added that the quantity of drugs was just for his client’s own use and to supply to his client’s girlfriend and that was the extent of the supply charge before the court. The court also heard since the accused was in prison, he was free from drug use.Judge O’Donnell said there were very “serious aspects to the case” and that irrespective of the means, the drugs were still for supply to a “third party,” thus satisfying the charge. He pointed out that O’Donoghue had several previous convictions, 38 in total, but credited the early plea and the steps that he had taken in the interim.However, he did note the dangers and seriousness of ingesting the drugs to conceal them, noting that O’Donoghue “might not be here if something went wrong”. For the section 15 Sale or Supply Charge,  O’Donoghue was sentenced to 10 months in prison, backdated to July 30 last, when he was first taken into custody. Judge O’Donnell took the section three possession of drugs charge into consideration.For the Public Order Charge of Garda Kevin McCarthy, O’Donoghue was sentenced to three months in prison and  other matters arising out of the Robert’s Street incident were taken into consideration. The sentence was also backdated Email Linkedin WhatsApp Print NewsLocal News‘Passed’ bag of heroin while in custodyBy admin – September 24, 2010 1021 Previous articleA round up of news in briefNext articleLegal challenge to planning decision admin Twitterlast_img read more

UVU Men’s Basketball Faces UMKC in WAC Tournament

first_imgThe Kangaroos’ statistical leaders are junior guard Xavier Bishop (15.3 points per game), junior guard Rob Whitfield (11.1 points per game) and sophomore guard Brandon McKissic (10.8 points per game). In addition to scoring a team-best 16.3 points per game, Toolson ranks 44th nationally in field goal percentage (55.9 percent) and 26th at the charity stripe (86.9 percent). After pasting Cal State Bakersfield 76-61 Saturday, the Wolverines tied a school record with 23 wins. Overall, Utah Valley went 23-8 and 12-4 in conference play. FacebookTwitterLinkedInEmailLAS VEGAS-Fresh off of the announcement that redshirt junior guard Jake Toolson is the WAC player of the year, the Utah Valley men’s basketball team prepares to face UMKC Thursday in the WAC tournament at the Orleans Arena of Las Vegas. Brad James UMKC ended the regular season scoring 69.5 points per game and surrendering 73.2 points per contest. The Wolverines ended the regular season scoring 77.5 points per game and surrendering 70.4 points per contest. The Kangaroos are 11-20 (6-10 in WAC play). Written by The Wolverines are currently 16th nationally in field goal percentage (48.5 percent) and 11th in 3-point field goal percentage (39.1 percent). Tags: Brandon McKissic/Cal State Bakersfield/Jake Toolson/Rob Whitfield/UMKC Men’s Basketball/UVU Men’s Basketball/WAC Tournament/Xavier Bishop March 12, 2019 /Sports News – Local UVU Men’s Basketball Faces UMKC in WAC Tournament This commemorates the first time in program history the team has won 20 games in consecutive seasons.last_img read more

Holland: Chelsea reacted well

first_img Newcastle caretaker manager John Carver was left ruing his side’s inability to take the lead whilst in charge of the contest but believes he again showed he is the right man to be appointed as Alan Pardew’s successor on a full-time basis. “We had a game plan and I think the guys executed that game plan well,” he said. “It was very frustrating just before half time. We switched off, just like we did last week against Leicester. When you are playing against top sides and top players they do seem to think a bit quicker and it was clever from their point of view. When you play against the top sides they will punish you. “I have got no idea when they (the Newcastle board) are going to make a decision but I have got to be honest, if the guys play like they did today then I hope they make the right decision.” The Blues recorded a 2-0 win to move two points clear at the top of the Barclays Premier League with Oscar and Diego Costa striking either side of half-time. But Newcastle were dominant for much of the first 45 minutes before Oscar’s opener and created the better chances – with Moussa Sissoko coming closest as he crashed an effort off the frame of the goal. Press Association Assistant coach Steve Holland admitted Chelsea fell below their own standards in beating Newcastle but praised their reaction after Jose Mourinho’s half-time team-talk. Chelsea were sluggish and wasteful in possession, with Mourinho jumping out of his dugout on more than one occasion to bellow out his feelings of discontent. But Holland, again filling in for Mourinho for the club’s media duties with the Portuguese set to sit out press conferences until his Football Association hearing for a misconduct charge is heard, praised the response of the players after the interval. “We didn’t have enough players playing quite at the level we are used to seeing in the first half,” he conceded. “The manager reminded one or two of them at half-time what was required and there was a good response from the players. “It is very difficult to hit the level that people expect week in week out, particularly in this country. The players have had a real battering over Christmas so to reach that level that everyone wants to see week in, week out is impossible. Chelsea could have had a penalty in the second half after a Costa cross struck the arm of Newcastle skipper Fabricio Coloccini but Holland refused to get drawn into another debate over referees – the very topic which has landed his boss in hot water. “It could have been (a penalty) but it would be nice today not to talk about referees, I think the referee had a good game today and the team won today regardless,” he said. “Coloccini did have his arm in the air, the ball clearly struck his arm and had it not done it would have gone into the penalty area – but I think our preference would be to focus on the improved performance in the second-half.” last_img read more

Clonmel claim south football title

first_imgThe Tipperary Senior Club Champions were defeated by a much stronger Ballymacarby side in the Munster Semi Final – Final score 2- 18 to 5 points to Ballymac. Clonmel Commercials are the South Tipp Senior Football champions after victory over Cahir in the final yesterday.It was very much a one sided affair in Kilsheelan with Commercials dominating from the start – the final score was Clonmel Commercials 1-15 Cahir 0-06 .Meanwhile in Ladies Football and Brian Boru’s Munster campaign came to an end yesterdaylast_img read more

Sharks clear salary cap space, trade Justin Braun to Flyers

first_imgSAN JOSE — Clearing some space under NHL’s salary cap for next season, the Sharks traded defenseman Justin Braun to the Philadelphia Flyers on Tuesday for a second-round selection (41st overall) in this weekend’s NHL Draft and a third-round pick next season.Braun is set to make $3.8 million next season, the final one of a five-year, $19 million deal he signed in Sept. 2014. Per TSN’s Pierre LeBrun, the Sharks are not retaining any of Braun’s salary in the trade.With a handful of roster …last_img read more

How AI and Unmanned Aerial Systems Could Change the Futureof Crop Scouting

first_imgShare Facebook Twitter Google + LinkedIn Pinterest Crop scouting may transition from a boots-on-the-ground job to an artificial intelligence endeavor in the sky thanks to research from The Ohio State University (OSU) and investments made by the Ohio Soybean Council (OSC) and soybean checkoff. Dr. Scott Shearer, professor and chair of OSU’s Department of Food, Agricultural and Biological Engineering, and his team are testing the use of small Unmanned Aerial Systems (sUAS) in Ohio fields to automate the scouting process with data collected directly from the crop canopy.To dig deeper, OSC talked with Dr. Shearer about the project and the impact it could have on Ohio agriculture.Q: Tell us about your current work with AI and sUAS.A: We have developed a stinger platform suspended beneath a multi-rotor drone, or sUAS, to insert sensors into the crop canopy. These sensors capture high-resolution imagery from within the plant canopy, which can be used for real-time plant stress classification.Over the past two growing seasons, we have been scouting soybean fields and building an extensive image library of soybean crop stress imagery. Convolutional Neural Networks (CNNs), AI algorithms used for image recognition, have been trained using the image library to support real-time classification of crop stress. The resulting CNN classifiers are being field tested for accuracy.Currently, the predominant sensing technique uses low-cost RGB cameras. However, additional work has been conducted this growing season to include a near-infrared spectroscopic sensor as well as tissue sampler, both suspended on the stinger beneath the drone.Q: How does this technology benefit Ohio soybean farmers?A: The direct benefit to Ohio soybean farmers is a more efficient and accurate scouting approach for improved crop health monitoring. Current scouting practices require the farmer to scout three or more locations within a field. However, the sUAS approach significantly expands the scout’s ability to monitor many more sites within a field and to automate the stress detection and specification process using AI.Ideally, farmers using this method will be alerted of stressors affecting their soybean crop sooner so they can implement corrective measures more quickly and preserve yield potential for improved profitability. This rapid assessment approach will move the industry toward a more prescriptive approach to crop stress management where economic thresholds are addressed on a refined spatial basis.Q: When do you anticipate this technology could be commercialized?A: Researchers and technology commercialization managers have been in contact with several venture capitalists and ag tech providers to explore commercialization options. The approach is somewhat constrained by the ability to develop regional and crop-specific reference libraries to train the CNN classifiers, so the value of this approach depends on who can develop those libraries. It’s likely the first commercial deployment of this system will occur within three to five years.This technology may be a few years from your farm, but there are many other innovations coming available every day to help improve the efficiency of your operation. Find out which technologies are currently working for other Ohio soybean farmers here.last_img read more

Thank a Volunteer Day is May 22!

first_imgWhether you’ve been part of the geocaching community for a long time or just recently found your first geocache, May 22 (and everyday!) is a great day to thank a volunteer. If you’ve found a cache, hidden a cache, used the forums, or used the Geocaching website or app in a language other than English, you’ve benefited from the amazing efforts of the community volunteers. There are 400+ passionate and dedicated geocaching community members who volunteer behind the scenes. These include reviewers, EarthCache reviewers, translators, and moderators who keep the game in motion all over the world!Volunteers are often amazing cache owners and Event hosts. They create incredible gadget caches, host regular local gatherings, join Mega-Event planning committees, promote Geocaching International Film Festival (GIFF) events, or make Cache In Trash Out® (CITO) their life philosophy.  So many geocaching volunteers give to the game every day. Let’s celebrate them, as May 22nd marks the second annual Thank a Volunteer Day in the geocaching world! Here are some ways to show your support every day of the year:Send a note to your local reviewers to show your appreciation.Contact your regional geocaching organization to thank them for their work.Get in touch with cachers who regularly host CITOs and say “Thanks!”Thank your favorite cache hider. They are volunteers too!If you live in a non-English speaking country, post a thank you note in your local geocaching Facebook page.Visit the Geocaching Forums and give a shout out to the forum moderators.Here is a little more about the different types of Community Volunteers:Reviewers (including EarthCache reviewers) support cache owners to ensure every geocache follows geocaching and local guidelines. Each geocache you find or hide has received the guidance and support of a community volunteer. EarthCache reviewers also use their expertise in geology to ensure a quality geological learning experience comes with every EarthCache. Translators translate the website, apps, and other resources into local languages all over the world. If you’re reading this in another language that’s due to the efforts of a translator!Moderators keep a pulse on the Geocaching Forums by ensuring conversations are helpful, positive, and on-topic.How have volunteers elevated your geocaching? Let us know in the comments below!Share with your Friends:More SharePrint RelatedThank a geocaching volunteer dayMay 21, 2019In “Volunteers”Thank a community volunteer today!May 22, 2017In “Community”Celebrate 20 years of geocaching at Community Celebration EventsDecember 3, 2019In “Community”last_img read more

Strength in Numbers

first_imgYou need a score-keeping systemI learned essential lessons from my friends and peers in that group, lessons that have enabled me to stay in business far longer than my limited native talents would ever have gotten me. First and foremost, I learned how essential it is to have a score-keeping system in place in your business so you can quantify and track your performance with regard to as many of your business activities as possible.I also learned how critical it is to be able to share and compare your numbers with other business owners and managers who are dealing with the same challenges, so that you can not only learn what a minimally acceptable score is but also learn what a truly winning score can be.There were other owners who were able to pay themselves three or four times what I was able to in my first years of belonging to that group — and do it in the context of complete integrity and a high level of service to their clients. It was a revelation to me how short I had been selling myself, on any number of fronts. In the context of the group meeting, it was a quick, unforgettable lesson; left to my own devices, I don’t know how many years it would have taken me to learn. I’ve had three extended learning experiences in my career that have taught me the power of numbers. Thanks to my friends John Abrams of South Mountain Company and Jamie Wolf of Wolfworks, along with key support from the Northeast Sustainable Energy Association and the Yestermorrow Design Build School, I’m about to embark on a fourth such experience — one which promises to be the most exciting and powerful of all.My first experience with the power of numbers occurred over the course of twelve years between 1989 and 2001. I was a member of a peer review group of about a dozen remodeling contractors from across the United States, run by Business Networks. We’d get together every six months, taking turns being the host, and spend our time together comparing key numbers: profit & loss and balance sheet numbers; marketing numbers; client satisfaction scores; employee compensation packages; hours worked to earn our respective salaries; and so on.Every meeting had its eye-opening moments. More than once I’d stand up in front of the group and talk about a new great idea I was implementing, only to be stopped short by a question from another member who was looking at my numbers and seeing much worse results than what I had convinced myself I was achieving. One classic example was a time I was proudly explaining my innovative markup strategy, only to be interrupted and shown that, innovative or not, the strategy was yielding some of the worst gross margins in the group. A ‘triple bottom line’ analysis looks at people, planet, and profitsI have long dreamed of cultivating a network of practitioners who blend the best of my Business Networks experience with the best of the Passivhaus training and the NESEA community — who make a concerted effort to break down what I often see as a demising wall between those in the design and construction professions who are good craftspeople, and those who are good businesspeople.What I have in mind is a network of practitioners who meet periodically in small, high-trust groups to spend time not just sharing profit and loss statements and asking business management questions, but also sharing building performance data and asking building science questions; helping each other track the carbon impact of their operations as assiduously as they track their net profit; developing long-term plans for their businesses as well as for the buildings they work on; and supporting each other in creating businesses every bit as great as their buildings, and buildings every bit as great as their businesses.The outcome would be an ongoing “triple bottom line” analysis: people, planet, profits — with each getting equal emphasis.That’s where John Abrams of South Mountain Company, Jamie Wolf of Wolfworks, the Northeast Sustainable Energy Association, and the Yestermorrow Design Build School come in. We’re working together to create just such a network. It’s called Building Energy Bottom Lines, and it just launched. Focus on people as well as the numbersNote there are two threads interwoven in all three of these learning experiences. One is numbers, of course, but the other is people — my peers, colleagues, collaborators, and even some ostensible competitors who have generously shared with me their numbers regarding a wide range of aspects of our common goal of getting good projects built.Fundamentally, it’s the people who have given the numbers their power and meaning — but without the numbers there would have been much less power and meaning to be had. I’ve needed both. NESEA members say, “Show us your utility bills”My third extended experience learning the strength of numbers has been my nearly thirty years as a member of the Northeast Sustainable Energy Association. NESEA practitioners are, on average, five to ten years ahead of the rest of the design and construction professions. A lot of that cutting-edge experience comes from having a good handle on the numbers.At NESEA workshops and conferences, we don’t let people make claims that their projects are “green” unless they can provide actual performance data that backs up those claims. I’ve been spoiled by that experience — I have a hard time sitting through presentations at some other conferences where speakers make claims that just can’t be true, but no one questions them because no one else in the audience really knows the numbers, either.But the most lasting lesson I’ve learned from my friends and colleagues in NESEA is that, powerful as numbers are, they can’t by themselves get stuff done. Donella Meadows recognized this in her famous essay, “Places to Intervene in a System,” where she includes “Numbers” as one of twelve key leverage points, but puts it at the bottom of the list, at #12 — the weakest leverage.Relatively weak leverage, yes — but the flip side is that knowing your numbers and learning to keep score is an easy and obvious entry point, a good place to start even if your goal is ultimately to change a very complex system like a building, or a business, or an entire industry.center_img The Passivhaus standard includes three pass-fail testsMy second experience learning the power of numbers occurred over the course of three intensive multi-day classes in 2008, when I took Katrin Klingenberg’s Passive House consultant’s training in Urbana, Illinois, with about two dozen other design and construction practitioners from across North America.In that training, it became clear to me that the most compelling aspect of the Passivhaus standard is the way in which it attempts to quantify what a quality building is. Passivhaus gives you three pass-fail tests: how much total energy does your building use; how much heating or cooling energy does it use; and how tight is the building. Pass all three tests, and you have a quality building.You can argue with the answers Passivhaus provides for these questions, and you probably should — we certainly did in that class, as countless others have argued with them since — but you can’t argue with their impact on our industry over the five or six years since that inaugural training class. Those three simple numbers have transformed the way many contractors and architects now think about quality buildings.I remember how concerned we were about reaching an airtightness level of 0.6 ach50. Within a few months, though, as the first of our classmates’ building were being designed, built, and tested, we were finding that it was becoming routine not just to meet that standard but also to beat it by a comfortable margin.Until we were told what a winning score was, we had no idea what sorts of performance numbers were possible. Identifying the critical numbersImagine getting together with twelve of your favorite contributors and commentators here at Green Building Advisor twice a year, in person, for a couple days of intensive conversation about not only the technical aspects of designing and building high-performance projects but also about responses to the challenges of making a living at it. That’s what we expect Bottom Lines experience to be like.If you think having a seat at that table would have any value to you at all, don’t hesitate to sign up for one of our workshops at BuildingEnergy 14.In the meantime, Martin Holladay has agreed to let me post a series of blogs over the course of the next few months that will discuss examples of critical numbers that I think we should be tracking in all aspects of our work. I hope to be able to provoke some discussions about those numbers — and I expect I’ll be getting plenty of material from conversations I’ll be having with other Building Energy Bottom Lines participants. Paul Eldrenkamp is founder and owner of Byggmeister, a Boston-area residential remodeling firm; a partner in the DEAP Energy Group, a consulting company that helps architects, builders, and homeowners make significant improvements in the performance levels of their new construction and retrofit projects; and a member of the Board of Directors of the Northeast Sustainable Energy Association.last_img read more

‘Do cricket sponsors want to keep pampering mediocrity?’

first_imgAbout a week has passed since the Indian cricket team returned home after the clobbering in Australia. The players are still omnipresent on the television screen – smiling, giggling, gambolling, endorsing everything from toothpaste to suit lengths.For a bunch of losers, India’s top cricketers certainly live a good life. They are unique in the sporting arena in that they are paid equally irrespective of performance. This simply should not continue.A system of performance – based wages offers scope for greater motivation. It will be argued that the cricket board’s pay cheque accounts for only a small portion of a big star’s wealth. Substantially greater sums come from sponsors. They are the ones who have a double duty to perform.Corporate houses fund cricket in two ways – officially through the board and privately by entering into deals with individual cricketers. It is time minimum standards of accountability were sought for these huge promotional budgets.Withdrawing from blindly pumping the board with money, let sponsors ask it for specific plans for developing the game – and then finance these. When it comes to cricketers, companies should consider cutting their endorsement fees when they play poorly.This would make commercial sense too. Would consumers want to watch an advertisement featuring a batsman who can barely survive at the crease? Whether it is in negotiating with board officials or individual cricketers, sponsors operate in a seller’s market-if one company drops out, another steps in.Maybe the way out is for the giant sponsors to form a cartel and- as the ESPN-Star Sports partnership did with telecast rights-put the brakes on the gravy train. Otherwise, the game can chug along to damnation.last_img read more