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The first investigation of the mobile phone brush list is characterized as unfair competition

[Abstract] the significance of this punishment is that the government began to face the hand travel brush list of legal nature.

net brush list studio

Tencent

technology news (Liang Chen) on May 25th, former Shanghai Fengxian District city government portal website released a dynamic government said, Shanghai business sector and a brush list company. Insiders pointed out that this is the first time the domestic government departments to match the nature of the brush list.

said, the law enforcement officers of Shanghai in an advertising company for inspection, found that the company hired professional "brush list", "brush list is developing a Mobile Games operation for its products". By increasing the amount of the game in the App Store software downloads, to enhance the game in the App Store download rankings, to promote the consumption of the game.

the government also announced the final results of the dynamic. The company’s "brush list" behavior has been suspected to constitute the "fictitious transactions, delete unfavorable evaluation form, for acts of unfair competition to enhance business reputation" of myself or others, the behavior of the company has been Fengxian branch of industrial and commercial investigation.

With the continuous improvement of Apple’s rules on the list of

, as well as the strengthening of the brush list punishment, the list of developers and users of fairness is gradually being protected. But in the Mobile Games "brush list", integral wall advertising, social network "and other forms of marketing, how to define not yet have specific policies.

industry insiders pointed out that the significance of the punishment is that the government began to face the hand travel brush list of legal nature. Once it has universal significance, to be emulated in other regions, the current hand travel industry, and even the impact of the mobile Internet industry marketing weight.

, however, it is worth noting that, in the first half of 2015, there have been friends of the brush list, so that competing products forced down the shelf phenomenon.

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