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Personal web site looking for marketing blue ocean

      recently, the small website frequently appear new Internet Legend – Express network was acquired by ZCOM against Google under the support of thunder, cruel dispatch net hand Tencent as its "life search" channel, and storm released text link advertising claims to start the commercialization strategy.

      many people are asking, in the end how much the Internet economy still start empty-handed real money to get the chance?

      CNNIC recently released survey results show that in 2006 the number of personal sites reached 240 thousand, an increase of more than in the year of 2005, highlighting the popularity of the Web2.0 era of the Internet gold rush. Recently, the Internet association of communication and development center director Hu Yanping has revealed that the source of personal income last year, a serious decline in the source, generally facing a shortage of funds and market development challenges.

      at present, the development of personal website is facing three major difficulties. It is a single profit model, most are filled with MMS, video downloads, advertising alliance, will flow out to contribute their meager return in exchange for Internet and wireless big hands. The second is the lack of content, to create a large number of new content attractive, only everywhere and copied, resulting in many websites are deja vu garbage station. The third is the promotion problem, in order to make the individual website from 000 station siege, get more traffic, people were exhausted from the technique, search engine optimization (SEO), search engine marketing (SEM) to pop, Alexa, rogue plug-ins, pornography and illegal keyword ranking cheating etc..

      website promotion war is not only the fierce competition between millions of webmaster resources and technology, and also because the destruction of opportunistic network rules and even regulations, and was related to pressure regulators. Alexa to clean up some of the sites to make up some of the efforts to enhance the ranking zero, and in recent years, the state of the fight against cyber pornography, SP industry in full swing, become the winter of countless personal sites. In the fierce competition in the industry and the increasingly stringent external regulation of the network environment, many webmaster will worry: my website can live long?

      for personal web site, the cost structure is clear: server, personnel costs, promotion costs. The expenditure is the eternal theme of enterprises, but also the personal website must face the topic. The first two basic cost is rigid, it is difficult to change, and then a promotion cost, not only determines the income (income will more effectively promote), and decide the costs, so many personal websites effort is spent on it.

      the most popular way to promote a personal website is SEO, this "search lead >


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