– hard hard and soft soft: enterprises in brand communication and product marketing, we should focus on considering how to be more commercial appeal and social elements together, become a part of popular culture, rather than simply inform, exposure and coverage.
– content marketing is not like that on the original advertising pay end transactions, but to better integrate into the ongoing process of the overall marketing strategy.
– marketing decision makers want the most, is the rate of return on investment firm, rapid and quantitative answer. On the point of praise for the number of marketing budget day will be gone or.
– the virtual reality technology with the combination of big data, brands will form a highly customized, multi dimension user experience.
2017 digital marketing ten new trends
marketers love this system can be adapted to pay for the media advertising. Native advertising does not destroy the user experience, so it is difficult for users to distinguish between this part of the paid advertising is part of the site itself. If you can for specific users, to provide a strong practical native advertising, consumers will not be disgusted with this kind of advertising".
at the turn of the year, many media and researchers have outlined a series of predictions for the digital marketing of a new year, on the European market trends, focusing on the main points: the importance of content marketing emphasizes the visible digital hitherto unknown, measurement results, and the similar chat robot of this new technology and user interaction.
its core proposition, we will be summed up as: hard wide not hard, soft soft.
what do you mean? Is the traditional means of marketing, advertising and soft are two ways of Jing Wei relatively clear, but in the digital world, users have more and more hate hard wide for attention and full of interference, that is enterprise boast, booed.
but it is interesting to China in social media, but there was a new wave of consumer love to read advertisements ", those interesting advertising posters sparked viral transmission, some god turning WeChat, by a large number of points like soft – and all this can occur when it is in the consumer" I know that these are "under the premise of advertising.
so, informally, hard and soft not hard not soft, is to suggest to do business in the brand communication and product marketing, we should focus on considering how to be more commercial appeal and social elements together, become a part of popular culture, rather than inform, exposure and simple cover cover.
native ads: induced drugs
marketers love this system can be adapted to pay for the media advertising. Native advertising does not destroy the user experience, so it is difficult for users to distinguish between paid advertising or part of the site itself. If you are able to provide a specific usability for a particular user, the consumer will not