Penguin eating and drinking Guide (id:qiechihe), one of the country’s highest quality food and drink vertical from the media, due to the early selection of excellent, excellent video, the industry has become a rapidly rising force. Also because the first will be brought into the field of food assessment content, to get widespread attention. Existing 500 thousand users, monthly sales of more than 2 million.
Wang Zhiwei, Penguin Guide to eating and drinking, co-founder and CEO, graduated from Fudan University. Done consulting investment related work, love to drink wine, love to look around the restaurant.
NO.1 personal situation and public number development process
plug in College: your previous work experience, what do you have to do more obvious impact?
Wang Zhiwei: This is the first time to do the company, really began to do business. Penguin Guide to eating and drinking, now has about 500000 fans, the beginning of this year to do electricity supplier, this month’s sales have been over 2 million.
prior to the business experience of the impact of a lot of entrepreneurship, before doing a lot of consumer items, then the thinking method is now very helpful. Because it is to do consulting origin, will think a lot, will expect a lot of bad situation.
but I think it’s all good. Do something on the blind hand, between the company’s overall resources, the heart qi and colleagues a lot of things, is a great waste of.
plug in College: how do you locate the first
Wang Zhiwei: first, we are interested in doing business. We then judge, electricity supplier is a big trend, because no matter the wine category, or other vertical categories related to eating and drinking, there are many opportunities in the internet.
second, a few Wine from before me, do not understand completely to begin to understand a little bit, take a lot of detours, spend a lot of money and time, so there are many categories of products and know there is a barrier for users. Many categories of barriers to the user is still a little high, users do not know what they should consume. In terms of wine, most consumers do not know what they should buy. He may have a very vague concept, think Wine for health, is an advanced stuff, but when it comes to specific products, they are still ignorant.
third, from the perspective of the Internet electricity supplier, the flow is expensive. At that time, I would like to do the content, first gathered fans, and then look at how to transform.
socket College: that there is no obvious
Wang Zhiwei: Yes, we used to have two partners, and in April last year, the two of them left because of different ideas. We used to be more personal, a bit like the "Luo Ji Thinking" of the game, focused on the network red, red network as the carrier of food.
but after the separation, we on the concept of Red Net delicacy from far more, do some.