New Year, but without major changes in Anfield. Liverpool started 2020 on the right foot as 2019 ended, with victory and one step closer to its main purpose this year: the Premier League, which would be the first league in 30 years for the whole network.And when everything smiles at you, as happens to the Klopp team since the last Champions League final, things seem to take a simpler path. Yesterday’s triumph against Sheffield began with a Christmas gift from Baldock after three minutes, which slipped at the time of clearing a ball and left Robertson completely alone and with all the amenities to serve Salah an assistance that the Egyptian took advantage to beat Henderson at the first touch.With 1-0 the game went downhill for Liverpool, which has long since ceased to be just a vertical team to also be a dominating team that drowns its rivals in the opposite field. Salah, Wijnaldum and Firmino had very clear chances to make the second in the first part but Henderson kept a Sheffield alive that if he endured the siege network it was more because of the local’s laziness than by his own resistance: Liverpool played so grown up that If he didn’t score before, it was because they got lost in unnecessary mannerisms when they arrived in the area. Goals1-0, 3 ‘: Salah, 2-0, 63 ‘: Mane ChangesOliver McBurnie (64 ‘, Lys Mousset), Sharp (65 ‘, David McGoldrick), Besic (77 ‘, Norwood), Divock Origi (77 ‘, Mane), Lallana (87 ‘, A. Robertson), Harvey Elliot (91 ‘, Salah) Liverpool finally widened the gap with a house brand counterattack: between Mané and Salah they cooked it and the Senegalese, when hunting his own rejection, ate it behind empty doors. In the end, another victory that lengthens the spectacular streak of a Liverpool that has been exactly one year without losing in the Premier. 2020 looks great in Anfield.
Email March 20, 201912:01 AM EDTLast UpdatedMarch 20, 201912:01 AM EDT Filed under News Retail & Marketing 40 Comments Twitter Comment More Facebook Jake Edmiston Tim Hortons’ loyalty program will let customers get a free coffee or tea, or a baked good (with a couple exceptions), after seven visits.Jonathan Hayward/The Canadian Press/File After more than a year of testing, Tim Hortons will launch its new loyalty program across Canada on Wednesday, giving the company a new tool to fend off challenges to its coffee supremacy.The rewards program is centred on visits, which must involve a purchase of $0.50 or more, and can’t be within half an hour of each other. After seven visits, customers get a free coffee or tea at any size, or a baked good (except Timbits and bagels).Instead of a paper card, the rewards program will be offered on the Tim Hortons mobile app as well as on a plastic, reusable swipe card — giving Tim Hortons a wider window into customer buying habits. Why Tim Hortons plays up its Canadian roots in its stores around the globe — even in China Maple leaf and hockey sticks: Tim Hortons shrugs off the politics to go all-Canadian in China Warren Buffett says he overpaid for Kraft Heinz: ‘I was wrong in a couple of ways’ While the program was announced as a way of “thanking” frequent customers, industry observers said it looked more like a proactive attempt to hold onto market share amid increased competition from the likes of McDonalds and Starbucks.McDonalds has its own rewards program — buy seven hot beverages, get one free — and has been aggressively encroaching on the coffee category, said Robert Carter, an industry advisor with NPD group.NPD research, which Tim Hortons frequently cites, has found that eight out of 10 cups of coffee sold in Canada are from Tims. But to maintain its base, Carter said, Tim Hortons needs to give “incentives to come one more time or buy one more additional item.”“It’s surprising it took this long for Tims,” he said of the loyalty program.Michael Hancock, Tim Hortons’ chief operating officer, said Tuesday that testing on the program took longer than anything the chain has worked on before. “We wanted to make sure we got this launch right.”“In terms of timing, we’ve had a ton on our plate in the past year in a half,” he said, pointing to restaurant renovations, and menu changes such as all-day breakfast. Tim Hortons has also been working to rehabilitate its public image after a drawn-out dispute with a group of disgruntled franchisees.This isn’t a coffee program Tim Hortons launches its new loyalty program — and it’s about more than coffee Rewards program that tallies ‘visits’ and offers coffee, tea or baked goods (sorry, no Timbits) may go further than rivals Hancock said insights gleaned from the data will allow Tim Hortons to tweak its offerings to better serve its customers.Asked whether it was also a response to reward programs at competitors like McDonalds, Hancock stressed that the Tim Hortons program was different.“This isn’t a coffee program,” he said. “This program wasn’t built to compete with other coffee programs.”David Soberman, a marketing professor at the University of Toronto’s Rotman School of Management, said the program appeared to go beyond McDonald’s.A rule for retailers, he said, is if you’re doing something because competitive pressure has forced your hand, “make it at least as competitive as the competitor.”And by expanding its rewards to baked goods, he said, Tim Hortons has at least slightly outdone McDonalds.“Sometimes the competition forces you to do things,” Soberman said. You don’t really have too much a choice.” Share this storyTim Hortons launches its new loyalty program — and it’s about more than coffee Tumblr Pinterest Google+ LinkedIn Recommended For YouDavid Rosenberg: How weak economic growth is actually fuelling this bull market’s riseIt’s getting harder to be a long-term investor: Here’s how to keep your focus on what really countsDavid Rosenberg: The hopes that fuelled the market rally are all evaporating — and now reality is setting inThe storm is coming and investors need a financial ark to see them throughTrans Mountain construction work can go ahead as National Energy Board re-validates permits Join the conversation → Reddit