following the Taobao C2C platform for the entire network of consumer protection, Taobao has issued a series of new policies, these policies are indicative of Taobao is trying to improve their service levels, improve their own shopping system.
But the Taobao
to the mall users seem to be overdone, pay each year to improve businesses need mall 5 times more than the original, Taobao claims that the move is to safeguard the interests of buyers mall, mall sellers improve service quality. At the same time, as long as Taobao mall mall sellers to meet the requirements of Taobao, it will be returned in part or in full to pay more funds. This statement seems reasonable, but it is clear to squeeze out the existence of small and medium sellers Taobao mall. For the seller, it is easy to reach the requirements of Taobao, so after Taobao return now big sellers need to pay an annual fee of real than before there is not much change, however small sellers in a short time is difficult to meet Taobao’s request, or pay a hefty fee, or out of the two Taobao Mall Road choose one, to continue to develop. For big sellers, they cut down a lot of competitors and don’t have to spend much money. This is undoubtedly the Taobao brand will enhance the mall trick, Taobao mall positioning for the concentration of big sellers, to attract more consumers and increase the market share of Taobao mall in B2C.